From September 1st to 23rd, 2011, BMW Company carried out more than 700 VIP owners from 8 groups to unload the mundane dust, experience the beauty of nature and the original ecological art in Lijiang, Yunnan, and realize the peak of harmonious coexistence of people, cars and heaven. Yue. This is BMW's brand-oriented experience of giving back to customers such as the BMW 7 Series car owners, adhering to the human spirit and customer-oriented strategy. The number of participants and the activity specifications have reached an unprecedented level. The famous dance artist Ms. Yang Liping personally directed the “Shangri-La in the Heart” 2011 BMW Summit Theme Party, which had a total of 9 performances. The fabulous performances were gorgeous and brought a rich artistic feast to the guests. The cultural connotation of the combination of people and cars and the unity of heaven and man conveyed by Yue Yue has greatly resonated with them. The sound system of the whole event was led by the PLA company, and the wonderful performances matched the lively music of the scene, and won the applause of the guests... |